Meet the founder

I’m a Health Coach specializing in sustainable performance and wellbeing.

I work with individuals and organizations in high-demand environments, helping them reorganize energy, focus and daily structure in a way that is practical, structured, applicable to real life.

Before founding The Wellness Shift™, I built my career over nearly two decades in global corporate environments, leading marketing for companies such as Nike and Crocs across Europe. This experience gave me a deep understanding of fast-paced environments, performance pressure and the hidden cost of sustained high achievement.

My transition into wellness didn’t come from trend, but from necessity. Despite maintaining what are typically considered healthy habits, I experienced challenges such as Irritable Bowel Syndrome, periods of exhaustion and burnout, which led me to explore the connection between body, mind, emotions, the nervous system and daily structure more deeply.

From there, I deepened my studies in lifestyle medicine, emotional regulation, mindfulness, breathwork and the philosophy of yoga, integrating these approaches into a practical and consistent framework. I am certified as a Health Coach by the Institute for Integrative Nutrition (NY), a trained Yoga Teacher (Bali) and a Breathwork Instructor.

This path led to the creation of The Wellness Shift™: a structured methodology designed to reorganize rhythm, stabilize energy and sustain clarity over time.

Today, I design programs, experiences and coaching processes that connect neuroscience, structure and real-life application, supporting individuals and organizations in sustaining performance without compromising health.

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I believe wellness is not a trend, it’s a lifestyle; Shaped by small, sustainable shifts.

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-Livia Gonçalves